Sport en Chine

A collection of links to international sports media.
United States:

New York Times
Washington Post
Los Angeles Times
Chicago Tribune
Boston Globe
San Francisco Chronicle
Seattle Post-Intelligencer
USA Today
ESPN.com Olympic Sports Page

Europe:

International Herald Tribune
BBC Sport (United Kingdom)
Guardian Unlimited (United Kingdom)
Sporting Life (United Kingdom)
L’Equipe (France)

Asia:

ESPN Star
The Standard (Hong Kong)
Japan Times

Australia:

Sydney Morning Herald
The Age

• China Central Television (Chinese) CCTV-5 is the national channel dedicated to sports coverage.

• China Daily - Sports Section (English)

• People’s Daily Online - Sports Section (English)

• Sina.com Sports Website (Chinese)

• Sina.com Sports Website (English)

• CRIENGLISH.com

• Qingdao News - Olympic Page (Chinese)

• Titan Sports - China’s largest sports newspaper (English)

• Titan Sports  (Chinese)

    There are three major kinds of revenue of Chinese sports media industry: advertisement, subscription of cable TV and periodicals, and broadcasting right.

    Nowadays, global sports games, such as World Cup, Olympic games, Formula 1, has significant impacts on China. In addition, although Chinese football is in a low level, there are about 100-200 million football fans following China national football games.

    Currently, CCTV still dominates Chinese sports broadcasting right industry. However, the provincial cable TV association and foreign sports channels have challenged its monopoly position.

    Moreover, the development of sport broker is in the introduction stage, which is not adapted to the high development level and speed of china sport. In this market, the quantity of the qualified sport broker companies is limited, and the existing companies seriously lack normative operation.

    Associated with the rapid growth of Chinese sports industry, sports media industry is growing significantly as well. There are more than 100 kinds of professional sports periodicals and more than 20 TV stations have launched the sports channels.

    Finally, Beijing 2008 Olympic games will accelerate the development of Chinese sports industry. Moreover, the organizing of the match between Real Madrid and China Dragon Team provided a successful model for Chinese sports management companies to operate domestic football clubs.

    Of course, the main coverage media of the Olympics is television. Television broadcasting rights traditionally constitute 50% of the Olympic marketing revenue. The estimated number of Olympics viewers is 3.7 billion people in 220 countries and territories (Information from International Olympic Committee Official website). Thus, television is the engine that has pushed the growth of the entire Olympic movement. Over the past two decades, increases in the broadcast revenues have provided the Games with unusually large financial base. Though, this revenue is drawn for the broadcasting rights solely, not on the money derived from the viewers. Olympic committee adheres to the principles of free TV coverage and declines offers for broadcast on a pay-per-view platform since such practice contradicts the Olympic Broadcast Policy, targeted at making the Games viewed by as much number of people as possible. The fundamental Olympic principle, set forth in the Olympic Charter, provides the maximum presentation of the event by broadcasters all around the globe for everybody having access to the television. Therefore, broadcasting rights are sold only to those companies, who guarantee the broadcasting of the Games on their territory free of charge.    

    The radio was the second media or one supplement to television in exposure of the Games. Recent developments in the availability of mobile connection and satellite communication channels have afforded radio networks with relevant infrastructure to provide improved live coverage of the Games.    

     Methods of signal transmission of radio, television or Internet, have greatly developed by the advancements in transmission technologies, including Satellites, microwave or fiber optic technology. Therefore it should be noticed that developments in communication technologies, both complimentary and peripheral to the Internet advancements,reorient the mode of informing the audience of the Olympic Games and exposing the main events. This is mainly based not only on huge increase in the number of media tools and facilities, but the capability and quality of new technologies.